While the Islamic tourism sector is growing in the world and increasingly well researched, a lot of information and expertise is lacking in the African continent.

At Halal Safaris, we contribute to research in Africa on the Muslim travel industry, as well as provide consultancy services for to help facilities and agencies assess and improve their products and destinations so as to cater to the growing numbers of Muslim travelers. We curate Islamic heritage sites with a high tourism potential, and assess destinations in Africa and their potential for Islamic tourism in terms of standards and quality control measures. We aim to use this information in our research to introduce tourism facilities and destinations to the largely untapped economic potential of Muslim travellers in Africa.